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Briefing: Ferrari Boss: Touch Buttons Cost Half As Much As Physical Controls
Strategic angle: Despite much higher production costs, Maranello is reverting to real buttons.
Editorial Staff
1 min read
Updated 29 days ago
Ferrari has announced a strategic shift back to physical controls, moving away from touch buttons that are reportedly cheaper to produce.
This decision comes despite the higher production costs associated with real buttons, indicating a prioritization of user experience and tactile feedback.
The implications for automotive interface design are significant, as this move could influence how other manufacturers approach control systems in their vehicles.